Inspiring New Zealanders to experience gold-standard dining.

I was responsible for the design direction of the American Express Gold Rewards Card campaign. The campaign showcases the culinary skills of talented Kiwi Chefs, using locally-sourced ingredients from Aotearoa. Combining these elements highlights the gold standard of dining experiences that Card Members can expect from the American Express Local Dining Collection.

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For the campaign, I created OOH displayed in Auckland, NZ, magazine double-page spreads, full-page and gatefold adverts, as well as digital display, social assets and digital parallax ads.