PITCH - FOOTBALL ASSOCIATION WALES
Feel our game
Emotions are evolved expressions that we all share, raw, honest and real. This campaign celebrates the emotional rollercoaster we all experience during a match. The love affair with our team. The highs and lows. Using clock-up, black and white photography of people - both players and fans, in the midst of their most emotional of states. Anger. Disgust. Fear. Joy. Surprise.
I came up with the big idea of 'Feel our game' to connect with fans and show the world that you don't just watch a game, you feel it. The campaign celebrates the emotional rollercoaster we all experience during a match.
AGENCY - STILLS BRANDING
FEEL OUR GAME
Show us your game face
To encourage audience participation and get the fans involved with the campaign, large photo booths will be placed outside in city centres, fanzones and stadiums. Fas will have the opportunity to take photos and show their game face.
A famous footballer could also be waiting in one of the photobooths to surprise fans, this would be videoed and shared on social media to create a buzz, and get people sharing and talking about the games.