top of page
South Asian Styleguide mockup_2.jpg
white box.jpg

SBS PopDesi Rebrand

SBS South Asian

In recognition of Australia’s fast-growing South Asian community, SBS relaunched their Pop Desi channel as SBS South Asian, I designed SBS a lively and engaging brand that celebrates the vibrancy of South Asian culture. Colour plays a central part in the new identity, the core colour palette is vibrant and contemporary drawing inspiration from PopDesi’s signature pink and the earthy orange tones from SBS Audio & Langauge brands, the palette expands with a indigo and pink, reflecting the youthful energy of its audience.

Spice Podcast

As part of the SBS South Asian rebrand, SBS launched Spice, a new podcast for young Australians of South Asian heritage. It's a fresh new look at pop culture, identity, food, sport history.


I created a bright and vibrant brand, that includes a series of illustrations that are representative of the South Asian community, and a type treatment inspired by decorative South Asian signwriting

bottom of page