Join the minimalist movement
Many people are not aware that the clothing industry is the second-largest polluter in the world; it is second only to oil. My research into the production and consumption of clothing revealed that we consume too much.
THE BIG IDEA
Unravel the truth
My project aims to make people aware that buying clothes does not satisfy us but diverts our attention away from what really makes us happy. The urban campaign that I’ve created aims to shock and get people questioning why we buy clothes.